What+makes+a+speech+text+great?

If it is well written and very VISUAL, it is a great text. For example, if an audience member can close his eyes and picture everything that is being spoken about in his head, then it is a great text. It relates to the audience very well with the use of pathos and make use of the audience's imagination.

-is very understandable, all the main points are explained well -it is very interesting and exciting (to read) -good organization, with a clear introduction, body, and conclusion -make sure that the paragraphs are consistent, and allow the viewer/reader to be able to keep track of the whole story. -avoid the use of cliches, try to come up with creative languages to amuse the audiences (but keep them simple to avoid confusion) -remember that less is more, try not to put in redundant details, and keep it simple. -please keep it neat and well-organized so that the viewers will not get pissed off when reading it. -when in the text it is clearly shown what you want to emphasize (making some text bold)

In addition to the general ideas mentioned above, I think that the techniques that make a speech great also depend on what type of speech it is. For example, you are writing an informative or persuasive speech. In order to make the speech text great, it would be very important to establish the credibility (ethos) to let the audience know WHY they should trust you and listen. Besides, it is essential to make sure the main points are made very clear and fully supported with evidence, stats etc (and good argument points for persuasive, which may also include some points from the opposite view). As for introductory speech, detailed background information about whatever is introduced is certainly vital.

Previous writers have mentioned ethos and pathos. However, logos- reason and logic is also an essential element to making a speech text great. Great speeches have sufficient evidence to support a point. Just imagine, if what a speaker says does not obey the laws of nature/thinking, then the audience would be "=.=]]]]]] Hey, that's not right, the sun does not rise from the west." and will just ignore the entire speech. Hence, points must be supported by evidences and logic. Even if you're standing against something that has been established by people, you STILL have to logically persuade people. For instance, if you're talking about how the driving age should be lowered, you can't say because teens are the future leaders, hence, we need to learn to drive earlier. Or something like that.