Using+Language+Vividly

-create word pictures -choose concrete words over absttract words. -concrete words createsmental impresions and images of sights, sounds, touch, smell and taste. -don't use clichés -brings color to speech -make abstract ideas concrete -clarifies unkknown -expresses the feelings
 * __Using Language Vividly__**
 * If you want to move people with your speeches, use moving language.
 * use vivid, animated language
 * __1. Imagery__**
 * a.) Concrete Words**
 * b.) Simile**
 * c.) Metaphor**

-it catches listeners -listeners anhance the impact of words, ideas -never emphasize sound and rhythm at the expense of meaning b.) Repetition** -stating something more than once will create a strong emotional effect. -makes ideas easier to remember -catches attention -used in excess may distract attention and look absurd -contrast ideases in paralel structures.
 * __2.Rhythm__**
 * a.) Parallelism
 * c.) Alliteration**
 * d.) Antithesis**